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By The Apto Team on May 16, 2019

Ready to create a presentation-ready property website in seconds?

No entering the address and relevant details over and over again, no messing with formatting, no wondering if you missed something.Easton ZCore Titanium Graphite 33 30oz -3 BZ71-Z SC777 BESR Adult Baseball Bat Just a beautiful website created straight from your CRM, autopopulated with the details there, and complete with lead capture form for prospects to register interest.2019 EASTON BEAST HYPERLITE SPEED YOUTH USA BASEBALL BAT-YSB19BSHL-31 19

FORTRESS Portable Baseball Screen 7ft x 7ft Pop-Up Baseball Predective SceenSend the URL directly to your top contacts or post it on listing sites. Either way, every inquiry you receive is captured and centralized within Apto for easy follow-up.

Watch the video to see how it works

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By Kim Howard on May 14, 2019

stark building-320x180According to the latest "DNA of #CRE" survey, 50% of CRE marketers use videos or 3D tours for property marketing.

Video marketing is only going to increase in popularity in the coming years. According to a report from HubSpot Research, more than 50% of consumers want to see videos from brands—more than any other type of content. La Sportiva Men's Tarantula - Kiwi - 40And for commercial real estate, it just makes sense! What better way to show off a property than a video tour?

Whether you’re creating videos and tours in-house or outsourcing to third-party companies, savvy commercial real estate marketers need to be aware of the latest trends—and the best tools and companies available to create professional-looking videos.Fork SE BIKES 20 Landing Gear Threadless 1-1 8in CP 3 8 Dropouts That’s why we put together a list of the top companies who provide video content and drone or 3D tours to the commercial real estate industry, as well as some tools you could use yourself to make high-quality videos.

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By The Apto Team on May 9, 2019

teamworkEveryone manages someone.Vintage Bicycle SAKAE SR Pedals Spindle 9 16 Made in JAPAN NOS SP-150

Maybe your commercial real estate brokerage team includes you and one admin to support you. Maybe you manage one other broker, or 10. Or perhaps you’re an independent contractor and it’s really just you! Even then, you’re managing yourself and your work and output every day.Castelli Cycling Mens Prologo VI Long Sleeve Jersey Steel bluee orange Large L As they say in commercial real estate, you eat what you kill, so you have to make sure you’re managing yourself as best you can.

Whatever size your team, instilling accountability can be difficult. Here are three tips to make it easier by structuring accountability into your processes.New Kool-Stop Nylon Tire Lever Display Box with 24 Sets

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By Kim Howard on May 7, 2019

NAIOP ICON conference-2Last year, we compiled a list of the top commercial real estate conferences for brokers to attend in 2019.

While they’re specific to commercial real estate professionals, the agenda and sessions at most of these are focused on broad topics that almost all brokers would find useful: macro economy updates, demographic trends, technology best practices, etc.NOS Brev. M Masi Fixie Fixed Gear bluee 165 130 BCD Crank Set NEW

But there are also several great smaller conferences coming up this year that are geared towards specific commercial real estate specialties.Fizik Gobi XM Kium Rail MTB Cycling Saddle 229 gr White Red Carbon Reiforced NEW A lot of brokers specialize in a particular property type or other niche, and if you’re one of them, you’ll want to check out some of these conferences below, covering industrial, multifamily, healthcare, or retail/office/mixed-use real estate.

Topics: Industry News
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By The Apto Team on May 2, 2019

emails-marketing-320x180Whether you call it an email “blast” or a “push” or a “send,” an email sent to hundreds or thousands of people at once can still be an effective commercial real estate marketing strategy.redor Crank System RS4X Left Side Arm 172.5mm

It cannot and should not replace one-on-one connections and conversations, but there are still times when a mass email can come in handy. Vintage MAVIC 700c Tubular Wheel Set, w Campagnolo hubs. Wheels Wheelset RimsMaybe you send a monthly newsletter with market news and trends to your network of contacts, or perhaps you want to get the word out on a new listing (after you’ve already called your top contacts and likely buyers, of course).Louis Garneau Granite II Cycling shoes Men's US 12 Asphalt Retail

Mass email may seem like an old-school strategy, but it’s still around for a reason. Here are a few tips to up your game and write emails that people actually want to read.

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By The Apto Team on Apr 30, 2019

watch_by_computer-720230-editedIt’s Tuesday morning, and you have a call block for prospecting on your calendar.Shimano XTR M9000 M9020 30t, 96mm, 1 x 11 Chainring

You put Outlook on one screen and Excel on the other. You pull up a browser with your CRE data provider of choice, as well as LinkedIn, Twitter, Facebook, and Google—all on individual tabs. Shimano Dura Ace Crane GS rear derailleur long CageThen you scan your contacts to figure out a strategy, filtering in Excel to define your target group. Wheels Manufacturing Small Chainring Spacer Kit 120 PiecesFinally, you pick up your phone and call the first contact in your spreadsheet.

Sound familiar? No wonder Wolf Tooth Drop-Stop Chainring 48T X 130 BCD. It can take a lot of time each day to get fully prepared and make connections.

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By WTB KOM i29 TCS Rim 27.5 on Apr 23, 2019


brokers-suits-coffee-320x240You, the commercial real estate broker, live and breathe your market. Helping businesses find space to lease or buy is what you do and what you know so well.

As for the people running those businesses, they have other things on their minds! Shimano XTR M950 NEW NOS MTB Front Derailleur Vintage-28.6MM-TP TS- 7 8-SpeedWhile some might have a bit of familiarity with the market, many of them don’t have the faintest clue as to how to find the right space for them.

So while you’re aggressively calling to win their business, keep in mind that they’re probably pretty stressed about the thought of the move. Fourche 700 LAPIERRE EASTON EC90 SL (Ref 89)Considering rent may consume up to 20% of company revenues, depending on the industry, and that the devil is in the lease details, it's important they make the right decisions. That starts with selecting the right broker for their needs.

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By The Apto Team on Apr 18, 2019

For many brokers, creating marketing materials for a property is a frustrating ordeal.

Even if you have the technology in place to create websites and brochures, you’re often entering details over and over, Schwalbe Magic Mary SuperG TLE K Tire, 650b x 2.35 U-Softwondering if you missed something, or fiddling with the formatting. Then once the site is out there, you’re left sifting through unqualified leads.

And what about those off-market deals that you know you can sell, but don’t necessarily have the budget for materials that can help showcase the property?Shimano SHOE SPD-SL RP3 size 51 Colour - White and Size - Size 51

You don’t have time or resources for all that. You need a professional website that’s easy to create, that’s built from the system you already have in place, with a centralized hub to organize and follow up with the leads that you reach out to or that come in on their own.Xpedo Pedale TRAVERSE Duo XCF12AC Kombipedal black

Well, we’ve got good news. We just launched Apto Property Sites, our latest product feature designed to help you work your deals more efficiently.

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